tags: nomination published on:
A shop is a place where products are displayed. But what if the products are not displayed? What if only a person stands there telling stories about the products that could possibly occupy space on the shelves? Do we want to buy things or do we want to get entangled into the mess of the world and are willing to pay for the privilege? We do not know anything about you but we know that you want to buy yourself back as much as much as we do.
We are in debt and so we do not feel free to do what we want. We doubt every action that we may take. But our future is as important for us as our present is. And we need to free our potential from the crushing weight of our debt also.
The shadow that is cast on this current moment is only going to pass once we awaken and rise into presentness. Once we are fully here, we will make sure that we remain in control of our experience. Once we buy ourselves back, we will awake.
Our shop offers you a way to buy yourselves back by doing away with the need to buy anything at all. Our shop is empty. We haunt the alleys of the shop and talk to whoever is there to listen. Once you agree to pay money for the strange vapour comprised of equal parts story and fragments of a broken dream, you let the ghost out of the proverbial bottle. Our indebtedness disappears the instant an exchange happens. If air will be paid for, then we are millionaires. We have a vast supply of ideas that do not need to be frozen in a plastic form. We channel ephemeral concepts into experiences. Our performance cannot be transacted upon in an absolute fashion. It can be transacted upon only in a piecemeal way, with the value of each piece left unspecified. A customer in our shop does not transact upon the past, but on the richness of the present act. If our performance falters, then the value of the exchange falls. If we are invested, so is our exchange value.
We help our customers get tuned to that which has no parameter in representation. On accessing information that media is not even equipped to transmit, a kind of bending happens. This bending is the synthesis of presence in the midst of only shells.
Our shop cannot do without us. This shop needs us to haunt its alleys in order to be any kind of shop at all. Because the real estate in this shop is finite, the only way that this shop can double-up as a factory is by running a school for reading unstated languages for its potential customers. Learning to decipher the transparent is the sole project here and it is very important. Once the garb of transparency is exposed, the amount of information available to process is likely to be overwhelming.
But then shops turn into factories and factories turn into catalogs.