Minimum Retail Price (mRP) tags: selling

To sell, one needs to be invisible. No business survives on the recurrent sale to family and friends. Businesses survive and grow because they create markets within which strangers can transact with confidence. For strangers to transact with confidence, value needs to be stable and fixed into the form of the product. And for that products need to develop an intensely tangible form. Value of the product starts and finishes with the form. The form cannot be soft or intangible. It needs to be…