Mass-produced tags: multiples

There is no generic human to be found. Everyone is specific. Everyone is distinct, maybe not in their preferences but definitely in the criteria that emerge from their physical and psychological being. Design as a practice focuses on profiles of individuals that they cater to through mass-produced objects, in this case mass-produced chairs. But individuals cannot be neatly segregated into profiles and categories. The extent of how much they know themselves and who they really are, are two…